Our main focus was to expose the "mystery" of the story through the die-cut of the MD's iconic moustache on the wine label and greeting cards, as a clue to who "the Rascal in the Vineyard" really was (a person or a bird). The limited edition wine not only became a gift and greeting card, but also a unique identity for the client.
We designed and developed a site where the user enters into a ‘story’ of Vovo
Telo. The scroll bar at the bottom of the web page allows the user to navigate
and be a part of a ‘story-telling’ experience. The site stands out with its great
photography, tongue-in-cheek design and its unique characters – the Vovo
Telo bunny.
