Switch Branding & Design focuses on graphic design-based solutions that provide brands with a consistent and memorable identity. The department also offers brands a genuine competitive advantage through speed of reaction, world-class creativity and sound strategy. This approach ensures complete synergy between our client’s requirements and our work. Our solutions are based on the knowledge that design is a tool used by our clients to achieve business objectives. We offer services in inter alia brand custodianship, corporate and brand identity design, package design, product design and the creation of a total visual brand language.
This diverse and ongoing project consists of quarterly newsletters for Investec. These newsletters are distributed globally to staff every quarter.
We were asked to develop a campaign to create awareness of the Branson Centre of Entrepreneurship as a launchpad for bold and enterprising South African entrepreneurs.
As brand custodians of Orlando Pirates, Switch was briefed to design their 75th anniversary logo and to create a ‘history timeline wall’ to be displayed at their celebrations and later to appear at the Orlando Stadium for the remaining year.
We developed a stand that replicated the look and feel of a vintage style sweet shop. The concept played on the richness of quality, value, range of product and that personal attention of the sweet shop of yesteryear.
In line with the FIFA™ sponsorship rules, Switch created a sub-brand that focused on gathering support for African countries participating in the World Cup. 'Africa United' created a huge following that provided a platform for the Brand to engage with the consumers and for consumers to engage with the Brand.
Our solution was to focus on the Brand’s humble beginnings in the townships and to integrate specific design icons from Portuguese territories around the world. Icons from as far afield as Luanda, Rio, Maputo and Goa were chosen to create a vibrant and eclectic design style, true to its product offering and Brand philosophy.
The café lifestyle was our inspiration for Café Royale. While South American passion is responsible for the ‘flair’ associated with tequila, the Italian coffee culture has created a sophisticated lifestyle around coffee-drinking – think fashion, style and romance. We espoused Café Royale to this desirable way of life, and made the brand synonymous with it.
Switch delivered a new positioning and Brand strategy for Ajax Cape Town that allowed for significant extension of the Brand into a range of sub-identities, each with a specific focus. The most exciting was the development and design of the 'Urban Warrior' sub-brand that extended from apparel design to the application of interior graphics in their new retail store.
In defining the AEL Brand, Switch identified ‘meticulous care’ as the brand essence for AEL. Extrapolating from the Brand essence and the core competency, AEL’s vision has been defined as 'unearthing wealth' by meticulously providing the mining industry with carefully controlled energy.
