Our Through-the-Line department is an objectives-driven team of ‘make it happen’ creatives. They are able to use true circumference thinking on various promotional and communication platforms to activate and motivate brands, ideas and customer action. From internal staff communication to integrated multiple-media sales promotions, this team gets the results that keep our clients asking for more.
We decided to create the MTN Stadium, in anticipation of the World Cup. We used painted faces to show MTN was prepared, branded the entrance to resemble a stadium and put up a large stadium score board and countdown clock in the foyer, along with other touches around the office.
We came up with the idea to create a display made up of hundreds of ribbons. These would be put up in the shape of the word ‘Aids’. Staff would pay for a ribbon as a donation and eventually ‘Aids’ would disappear through staff participation and "help us make it go away".
This ad demonstrated the effectiveness of the product by tackling a puzzling question: If this eye gel removes fine lines, surely the fine fingerprints on the hand you use to apply the gel should also disappear?
Shelf space is scarce in the large retailers, so we decided to think off the shelf and inside the mini pools used for display in the large retailers such as Builders Warehouse. We created ‘cleaning in progress’ signs, floating in the pools where Zodiac automatic pool cleaners were at work.
What defines Switch as an agency is that we can truly offer a 360º integrated solution to client marketing needs, all under one roof. We decided to show exactly this - the story of how we use all 360º of our creativity to turn brands on, quite literally.
To demonstrate the effective spot-removing power of the ß-Active range, we called upon an optical illusion to create imaginary spots that mysteriously appear and disappear.
We approached the challenge by firstly ensuring a buy-in to the campaign from all staff. We then provided them with relevant messaging in regular work spaces, as well as some unexpected areas, where we created our own media to communicate the message to them.
Our solution for the 'Get Us There' television commercial was inspired by our can characters from existing executions in the campaign. The can character became the focal point of a story that revolved around his journey to get to Collect-a-Can, and how the only way he could be with his other can friends was through the help of others.
As travellers exited baggage claims, the doors opened out onto a green pitch and packed grand-stands in the background, with drivers holding placards, friends, and families sitting together waiting for their favourite person to arrive. During the World Cup, our client truly became the greatest supporter of football and its fans.
