Our Through-the-Line department is an objectives-driven team of ‘make it happen’ creatives. They are able to use true circumference thinking on various promotional and communication platforms to activate and motivate brands, ideas and customer action. From internal staff communication to integrated multiple-media sales promotions, this team gets the results that keep our clients asking for more.
A print awareness campaign for Babies R Us’ new gift registry - we decided that a surefire way to cut through the pastel, fluffy clutter that is baby-and-mom advertising is through humour, because moms-to-be still have a sense of one. So we tapped into the prospects of leaving baby gift giving to chance and how bad it could get, and created our own, fictional baby products.
Babies R Us needed a new brand campaign to inform the market of their offering. The brief was to demonstrate that Babies R Us has everything for babies. The solution was to show who runs the show at Babies R Us - like the name says.
Kids have great imaginations, turning bunk beds into pirate ships, lawns into forests and carpets into race tracks. Your whole house is just a playground to them - and Toys R Us has the toys to bring the playground to life.
Cattle is a symbol of wealth and prosperity in Botswana. By treating the group of companies as a herd of cattle, with the BIHL Group bull as it’s leader, we illustrated how the combined strength of these iconic companies forms the BIHL Group, a powerful financial services player in Botswana.
Using their new corporate identity, we created a print campaign, aligned with their company strategy, using striking headlines to announce the arrival of a new engineering company with over 300 years of experience that approaches engineering differently.
We started a movement by appealing to South Africans to “Join The Safety Side”. In a very casual and friendly manner, the messaging prioritised the four most common ways associated with the misuse of electricity that can result in harm.
We spoke in a language that is not only understood, but one that is also loved by our fans. Using the power of radio, we put our listeners where they want to be on weekends - at the stadium.
Consumers and key influencers like Dave Duarte and Jonathan Cherry were asked on camera what they would do if they were their bank manager for a day.
The best ideas were packaged into The Speak Up Report: a fold-out infographic placed inside a hard cover book “Can you spare some change?”. It was delivered to the Treasury for The Finance Minister, Pravin Gordhan the day before the National Budget. 
Using a combination of PR, social media and conceptual creative, we illustrated that saving money didn’t need to be dull by launching The Swapping Mall during National Savings Month. There, South Africans were invited to swap goods instead of spending cash. Online swaps with bloggers and Capitec’s social media community took the idea nationwide.
