We decided to create the MTN Stadium, in anticipation of the World Cup. We used painted faces to show MTN was prepared, branded the entrance to resemble a stadium and put up a large stadium score board and countdown clock in the foyer, along with other touches around the office.
We came up with the idea to create a display made up of hundreds of ribbons. These would be put up in the shape of the word ‘Aids’. Staff would pay for a ribbon as a donation and eventually ‘Aids’ would disappear through staff participation and "help us make it go away".
This ad demonstrated the effectiveness of the product by tackling a puzzling question: If this eye gel removes fine lines, surely the fine fingerprints on the hand you use to apply the gel should also disappear?
We created a site were contestants could log in and upload campaigns for the judges to vote on. We made personalised emailers to get the judges to go and see the work and return their vote.
Shelf space is scarce in the large retailers, so we decided to think off the shelf and inside the mini pools used for display in the large retailers such as Builders Warehouse. We created ‘cleaning in progress’ signs, floating in the pools where Zodiac automatic pool cleaners were at work.
What defines Switch as an agency is that we can truly offer a 360º integrated solution to client marketing needs, all under one roof. We decided to show exactly this - the story of how we use all 360º of our creativity to turn brands on, quite literally.
Our concept delivered on the modern African Design vernacular making the absolute most of the existing floor plans and incredible views that present themselves in this beautiful wildlife sanctuary.
To demonstrate the effective spot-removing power of the ß-Active range, we called upon an optical illusion to create imaginary spots that mysteriously appear and disappear.
A 14-phase process was generated, delivering modern, open-plan offices and the creation of holding areas and fully integrated move management programmes for this dynamic brand-oriented company.
