S’bu Manqele is the Group Business Director of the Switch Group, and is responsible for business development in existing and new markets. S’bu has worked as marketer for FMCG companies including: Unilever, SAB, The Coca-Cola Company and Adcock Ingram. He also spent his time in the broadcast industry at M-Net, as Marketing Manager for Africa, at the African Broadcast Network, and at the SABC as General Manager of marketing.

Gaby de Abreu is co-founder and Executive Creative Director of Switch. As an ex-footballer, Gaby is able to juggle many balls in all aspects of corporate and retail design communication and has won numerous local and international awards. He sits on the executive committee of the S.A. Brand Design Council, Creative Circle and the Loerie Board. His work has been featured in publications like Design Week in the UK, and Novum in Germany.

Larry Shiller is the Executive Director of the Switch Design Group. Born and raised in Johannesburg, Larry was educated at Wits and spent the first 11 years of his working life gaining marketing experience at The Coca-Cola Company. Soon after, Larry gained a further 10 years of branding and design experience as a director of a global design agency, responsible for strategic planning and marketing, prior to the founding of Switch.

Robert Havik is the Business Development & Strategy Director of Switch Branding & Design in Johannesburg. A Dutch national with a Masters in Business Administration, Robert followed a career in classical marketing, holding senior marketer positions at leading consumer companies such as Canon and Friesland Dairy Foods, both locally and in Europe. Robert is currently focusing his efforts on strategic branding, where his experience, working in South Africa and the UAE, spans a broad range of industries.

Adam is currently the Creative Director of the Switch Branding & Design Department in Johannesburg. Born in Cape Town and raised in Johannesburg, Adam loves working with passionate like-minded individuals, and enjoys challenging the status quo to create unexpected, fresh, and exciting work. He believes in the power of optimism and strategically focused branding.

Malcolm King is currently the Creative Director of both Digital and Advertising departments at Switch. His claim to fame is a song he wrote that made it to number 2 on the 5FM charts in 1999, but since then, has won numerous awards at the Loeries, 
Caples, Echos, Clio’s and Cannes. He is also a Loeries Judge.

Michelle studied at Wits Tec, completing both a fine arts degree and an interior design diploma. She joined the Switch Group in 2007 and currently heads the Interior architectural design division as Design Director. A background in fine arts gives Michelle a unique approach to design, with the emphasis on new and fresh creative solutions and the “Creative Idea” being the focus of design.

Tyrone is the Creative Director of Branding & Design for Switch Cape Town and has been with the group since 2008. With both Above and Below-the-Line experience, he is a passionate creative that lives for the conceptual twist and challenges any brief that is thrown his way.