_the challenge

Zodiac asked Switch to create collateral for them to use in-store. They wanted something to differentiate them in the cluttered pool section of large retailers.

_the solution

Shelf space is scarce in the large retailers, so we decided to think off the shelf and inside the mini pools used for display in the large retailers such as Builders Warehouse. We created ‘cleaning in progress’ signs, floating in the pools where Zodiac automatic pool cleaners were at work.