_the challenge

MTN needed an internal campaign for phase 2 of their World Cup sponsorship campaign. The campaign needed to build hype, based on the concept ‘We can’t wait’, and bring the campaign to life inside MTN.

_the solution

We decided to create the MTN Stadium, in anticipation of the World Cup. We used painted faces to show MTN was prepared, branded the entrance to resemble a stadium and put up a large stadium score board and countdown clock in the foyer, along with other touches around the office.