_the challenge

Switch was approached to not only conceptualise, but to also design and develop the Giramundo Flame Grilled Chicken Brand with a view to become a serious contender in the mainstream grilled chicken franchise category in South Africa.

_the solution

Our solution was to focus on the Brand’s humble beginnings in the townships and to integrate specific design icons from Portuguese territories around the world. Icons from as far afield as Luanda, Rio, Maputo and Goa were chosen to create a vibrant and eclectic design style, true to its product offering and Brand philosophy.