_the challenge

FNB needed a way to demonstrate their involvement, as well as drive staff involvement, with World Aids Day. We were asked to create an installation that would get staff buzzing and create interest around this worthy cause.

_the solution

We came up with the idea to create a display made up of hundreds of ribbons. These would be put up in the shape of the word ‘Aids’. Staff would pay for a ribbon as a donation and eventually ‘Aids’ would disappear through staff participation and "help us make it go away".