Environ _the challenge
Environ Ionzyme is the premium range for Environ’s skincare products. They approached Switch to do a magazine ad for C-Quence Eye Gel, a gel formulated to treat the fine lines around the eye area.
_the solutionThis ad demonstrated the effectiveness of the product by tackling a puzzling question: If this eye gel removes fine lines, surely the fine fingerprints on the hand you use to apply the gel should also disappear?
