_the challenge

The Coca-Cola Eurasia Africa Group run a campaign called Live Positively / Live for a Difference which aims to adequately educate, equip and enable the Coca-Cola staff and community on how to live a better life and improve our world.

_the solution

The Live Positively / Live for a Difference campaign strategically piggybacks on already existing global awareness days to enhance the positive living efforts. It was, and remains, Switch's task to communicate these global awareness day messages through the Live Positively / Live for a Difference campaign's tone and visual language.