The Switch Group has been named Financial Mail’s AdFocus Branding and Design Agency for 2010…

Counting among the top awards in the advertising industry, Financial Mail’s AdFocus awards recognise excellence in advertising; media; branding and design; and the digital space in South Africa. Competition is tough. The selection process is rigorous. For an entry to emerge at the top of the jury’s pile, a company has to more than prove its worth: it has to convince of its business savvy and its creative magic. Well, convince them we did! And, when the AdFocus Branding and Design Agency of 2010 was announced, it was Switch that took to the stage!

Needless to say, we’re thrilled about this achievement. We’re especially thrilled because of additional weight and professionalism that was added to this year’s AdFocus awards by its independent jury. Not only were the results externally audited by Deloitte, but the judging criteria also took into account the holistic achievements and contribution of the company to the industry, including new business and growth; creative success and industry recognition; business retention and client relationships; and BEE and corporate social responsibility.

In accepting this award and the responsibility that comes with it, we’d like to acknowledge and thank our collective team for their contribution, and for catapulting our entry to the top of its pile. We’d also like to thank each of you, our clients, for your ongoing support, and for the continued opportunity of bringing our philosophy of intuitive logic to life in our work – on your behalf. We are confident that this award will further confirm why we are your agency of choice.