The 2010 FIFA World Cup™ South Africa emblem not only represented the host country, but it also told a unique story of the flair associated with football in Africa. It was happily adopted by all African nations equally and it lived proudly across all applications.
The 2009 FIFA Confederations Cup South Africa emblem represented and served as an invitation for the world to come to Africa and experience the greatest show on earth. It was generic enough to represent that whole continent, yet specific enough to highlight South Africa as the host country.
