A typical French-styled café identity and visual style was developed. This was
extrapolated and applied to invitations, signage, uniforms, and both print and
chalkboard menus.
To demonstrate the effective spot-removing power of the ß-Active range, we called upon an optical illusion to create imaginary spots that mysteriously appear and disappear.
The café lifestyle was our inspiration for Café Royale. While South American passion is responsible for the ‘flair’ associated with tequila, the Italian coffee culture has created a sophisticated lifestyle around coffee-drinking – think fashion, style and romance. We espoused Café Royale to this desirable way of life, and made the brand synonymous with it.
Our solution for the 'Get Us There' television commercial was inspired by our can characters from existing executions in the campaign. The can character became the focal point of a story that revolved around his journey to get to Collect-a-Can, and how the only way he could be with his other can friends was through the help of others.
The product was a vastly improved and welcoming interior. The updated look kept tradition in mind while applying modern touches to some key elements and touch points of the brand.
A 14-phase process was generated, delivering modern, open-plan offices and the creation of holding areas and fully integrated move management programmes for this dynamic brand-oriented company.
We are strategically driven to deliver actionable ideas that capture and hold the market share through our design specialists. We truly believe that our work can change people's perceptions and actions with a brand.
Switch wins 2012 AdFocus award
The Switch Group has been named Financial Mail’s AdFocus
Branding and Design Agency of the Year 2010 and 2012
