To demonstrate the effective spot-removing power of the ß-Active range, we called upon an optical illusion to create imaginary spots that mysteriously appear and disappear.
In defining the AEL Brand, Switch identified ‘meticulous care’ as the brand essence for AEL. Extrapolating from the Brand essence and the core competency, AEL’s vision has been defined as 'unearthing wealth' by meticulously providing the mining industry with carefully controlled energy.
The Live Positively / Live for a Difference campaign strategically piggybacks on already existing global awareness days to enhance the positive living efforts. It was, and remains, Switch's task to communicate these global awareness day messages through the Live Positively / Live for a Difference campaign's tone and visual language.
Shelf space is scarce in the large retailers, so we decided to think off the shelf and inside the mini pools used for display in the large retailers such as Builders Warehouse. We created ‘cleaning in progress’ signs, floating in the pools where Zodiac automatic pool cleaners were at work.
A 14-phase process was generated, delivering modern, open-plan offices and the creation of holding areas and fully integrated move management programmes for this dynamic brand-oriented company.
Our solution was to focus on the Brand’s humble beginnings in the townships and to integrate specific design icons from Portuguese territories around the world. Icons from as far afield as Luanda, Rio, Maputo and Goa were chosen to create a vibrant and eclectic design style, true to its product offering and Brand philosophy.
We are strategically driven to deliver actionable ideas that capture and hold the market share through our design specialists. We truly believe that our work can change people's perceptions and actions with a brand.
Financial Mail AdFocus
The Switch Group has been named Financial Mail’s AdFocus Branding and Design Agency for 2010-2011.